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Leading Financial Literacy in Africa: Oluwatosin Olaseinde, CEO of Money Africa

Posted: 8 Jan, 2025

Oluwatosin Olaseinde is a distinguished chartered accountant with expertise in accounting, auditing, financial management, and taxation. As the Founder and CEO of Money Africa, she has built a vibrant edtech platform that promotes financial literacy and investment using technology, reaching over 200,000 community members.

Her innovative approach to finance extends to Ladda, a smart financial companion designed to simplify saving and investing for individuals striving to achieve their financial goals. Recognized as a Washington Mandela Fellow, a LinkedIn Top Voice in Finance and Economy in 2020, and a finalist for The Future Awards, Olaseinde’s achievements highlight her remarkable influence in the financial sector.

Her contributions have also gained global attention through notable media appearances on platforms like TEDx, BBC UK, Al Jazeera, and CNN. These engagements solidify her position as a leading advocate for financial literacy in Africa.

Olaseinde’s commitment to empowering individuals and communities financially earned her a spot among the Top 50 African Business Heroes, a recognition of her exceptional impact on the continent.

A graduate of the University of Johannesburg, Olaseinde is a passionate advocate for financial literacy and women’s empowerment in Africa. Through various interviews and initiatives, she has consistently championed women’s financial independence, emphasizing that financially empowered women can uplift their families and communities.

She also encourages organizations in both the private and public sectors to foster inclusive environments, arguing that financially literate employees are not only happier but also more productive.

Oluwatosin Olaseinde’s work reflects her unwavering dedication to transforming lives through financial education and empowerment. Her vision continues to inspire individuals across Africa, making her a prominent figure in the movement toward financial inclusion and economic growth.

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