From Lagos to Manchester and beyond, CQ Beauty Haven has carved a distinct space in the global skincare landscape. Founded by Abimbola Sonde, the brand has grown from a personal mission into an internationally recognized name, offering natural, results-driven skincare solutions tailored to diverse skin needs.

For Abimbola, the journey began with a simple but powerful observation: too many people were frustrated by skincare products that promised results but failed to deliver. “I saw firsthand how many people struggled with skin concerns,” she explains. “Once I started seeing consistent results and repeat customers, I realized this was more than a passion — it was a purpose-driven business with real impact.”

Building a Brand Across Continents
Operating in both Lagos and Manchester, CQ Beauty Haven was always designed with a global audience in mind. This dual-market approach has shaped Abimbola’s business philosophy. “Serving customers across different continents has taught me to be adaptable, culturally aware, and systems-driven,” she says. “It’s about thinking beyond location and focusing on universal skincare needs while respecting regional differences in climate, lifestyle, and expectations.”

Her hands-on expertise in skin physiology has been central to product development. By understanding how the skin heals and regenerates, Abimbola ensures each formulation supports natural processes rather than offering quick fixes. “Knowledge of the skin allowed me to formulate with intention,” she notes, “and create products that deliver long-term results.”

Personalization at the Core
CQ Beauty Haven’s emphasis on personalization reflects a broader trend in the beauty industry. “Everyone’s skin is different — influenced by genetics, environment, lifestyle, and hormones,” Abimbola explains. “Personalization is about respecting those differences and providing tailored solutions.” This philosophy guides everything from product design to customer education, ensuring that each client finds a regimen that genuinely meets their needs.

Specializing in natural and herbal formulations, the brand has navigated challenges in balancing purity with performance. “Natural ingredients require patience, precision, and testing to ensure they deliver results safely,” she says. The payoff, she emphasizes, is seeing transformative results. “The most fulfilling moments are when customers regain confidence, share their progress, or finally feel comfortable without makeup.”

Insights from International Markets
Despite differences in climate and lifestyle, Abimbola notes that many skin concerns are universal. “Hyperpigmentation, acne scarring, sensitivity, and uneven tone are common across regions,” she says. International customer behavior has also shaped the brand’s approach, refining education, communication, and product development to meet diverse expectations.
Delivering consistency across borders is no small feat. CQ Beauty Haven maintains strict quality control from formulation to fulfillment. “Every customer should receive the same standard of excellence, regardless of location,” Abimbola asserts.

Leadership, Innovation, and Motherhood
Leading a growing skincare brand as a woman comes with unique lessons. Abimbola emphasizes resilience, adaptability, and integrity as essential traits. “Learning to trust my instincts while remaining open to growth has been critical,” she says. She also credits innovation to attentive listening — to customers, industry trends, and her own curiosity — while staying grounded in the brand’s core values.

Motherhood has added another layer to her perspective. Having recently welcomed a baby boy, Abimbola views self-care through a more holistic lens. “It’s taught me to prioritize balance, rest, and intentional living,” she shares. The experience has inspired ideas for gentler formulations and family-focused wellness products, aligning personal growth with professional innovation.

Looking Ahead
CQ Beauty Haven’s future is focused on sustainable expansion and thoughtful product development. “Growth for me is about sustainability, quality, and impact — not chasing trends,” Abimbola says. She also aims to make luxury skincare accessible globally, emphasizing experience, quality, and long-term results over exclusivity.
In five years, Abimbola envisions CQ Beauty Haven as a globally trusted brand recognized for integrity, results, and personalized care. “The legacy I hope to build is one of confidence, empowerment, and solutions that truly change how people feel about their skin,” she reflects.
From its roots in personal passion to its current global reach, CQ Beauty Haven exemplifies how vision, resilience, and care can transform an idea into a brand that touches lives worldwide.